Course Curriculum
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1
Lesson 1: Introduction
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2
Lesson 2: Themes in Fundraising
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3
Lesson 3: The Case for Support
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Overview of the Case Statement
FREE PREVIEW -
How to Use the Case Statement
FREE PREVIEW -
Lesson 3 - Assignment
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4
Lesson 4: Leadership
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Forming your TDS Team
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Identifying People for your TDS Team
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Lesson 4 - Assignment
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5
Lesson 5: Identifying, Researching and Prioritizing Prospects
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Identifying Prospects
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Researching Prospects
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Prioritizing Prospects
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Lesson 5 - Assignment
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6
Lesson 6: Managing Prospects
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Managing Prospects
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Windshield 2020 Overview, Part 1
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Windshield 2020 Overview, Part 2
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Windshield 2020 Overview, Part 3
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Lesson 6 - Assignment
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7
Lesson 7: Strategy
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A Few do a Lot...
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Donor Strategies
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Lesson 7 - Assignment
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8
Lesson 8: The Plan
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The Plan
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Creating your Plan
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Annual Plan Template
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Lesson 8 - Assignment
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9
Lesson 9: Asking
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Coaching Calls
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Developing your Core Strategy
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Asking, Part 1
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Asking, Part 2
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Three Ways to Ask for a Gift
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Assignment #1
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Assignment #2
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10
Lesson 10: Wrap-Up
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Asking - A Case Study
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Conclusion - Taking Donors Seriously
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Lesson 10 - Assignment
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About the instructor
CEO, The FOCUS Group
Brad Layland
Text & media
Taking Donors Seriously® training helps development professionals make a bigger impact in the world by equipping them to be more effective at raising the financial support that is critical to their organizations’ success.
Our training and program offers development professionals and advancement teams:
A relational and sustainable approach
Time-tested principles, not tactics
Convenience: start any time, no travel
A series of lessons over multiple weeks
Hands-on practical learning
Live, one-on-one coaching by experienced development experts
Key Outcomes:
How to effectively use a Case Statement
Identify and engage a volunteer leadership team
How to prioritize and manage a prospect list
A strategy for getting in front of the right individuals to reach a funding goal
A comprehensive year-long fundraising plan
Practice and prepare for face-to-face solicitation meetings