TDS for Individuals & Nonprofits
12-month program with coaching
Introduction to Taking Donors Seriously/Syllabus
People are the Biggest Givers
BONUS: Finding New Donors
Lesson 1 Assignment
The Six Key Principles of TDS
The Taking Donors Seriously Framework
Lesson 2 Assignment
Coaching Call Preparation
Strategic Plan and the Case for Support
The Case: Theme and Need
Lesson 3 Assignment
Sample Case Statements
The Case: Mission and Lifetime Value
The Case: Programs and Accomplishments
Lesson 4 Assignment
The Case: Vision and Financial Need
The Case: Gift Plan and Profile of Leadership
Gift Plan Calculator/Template
Lesson 5 Assignment
Coaching Call Preparation
Defining Leadership
Forming Your TDS Team
Lesson 6 Assignment
Coaching Call Preparation
Identifying Prospects
WindShield2020 Overview #1
Windshield2020 Overview #2
Windshield2020 Overview #3
Lesson 7 Assignment
Prioritizing Prospects
Lesson 8 Assignment
Managing Prospects
A Few Do a Lot...
Donor Strategies
Lesson 9 Assignment
Coaching Call Preparation
The Plan
Creating Your Plan
Lesson 10 Assignment
Annual Plan Template
Developing your Core Strategy
Asking, Part 1
Asking, Part 2
Three Ways to Ask for a Gift
Lesson 11 Assignment
Coaching Call Preparation
Asking: A Case Study
Conclusion
Lesson 12 Assignment
Coaching Call Preparation
Brad Layland