Course Curriculum

    1. Introduction to Taking Donors Seriously

      FREE PREVIEW

    2. People are the Biggest Givers

    3. BONUS: Finding New Donors

    4. Lesson 1 Assignment

    1. The Six Key Principles of TDS

      FREE PREVIEW

    2. The Taking Donors Seriously Framework

      FREE PREVIEW

    3. Lesson 2 Assignment

    4. Coaching Call Preparation

    1. Strategic Plan and the Case for Support

    2. The Case: Theme and Need

    3. Lesson 3 Assignment

    4. Sample Case Statements

    1. The Case: Mission and Lifetime Value

    2. The Case: Programs and Accomplishments

    3. Lesson 4 Assignment

    1. The Case: Vision and Financial Need

    2. The Case: Gift Plan and Profile of Leadership

    3. Gift Plan Calculator/Template

    4. Lesson 5 Assignment

    5. Coaching Call Preparation

    1. Defining Leadership

    2. Forming Your TDS Team

    3. Lesson 6 Assignment

    4. Coaching Call Preparation

About this course

  • $4,950.00
  • 50 lessons
  • 2.5 hours of video content

About the instructor

CEO, The FOCUS Group Brad Layland

The FOCUS Group is a consultancy that helps nonprofits more effectively raise the funds that are critical to their missions. Its CEO, Brad Layland, had a distinguished career at Young Life from 1992-2009, serving in various roles within the organization including Field Development Director, Gift Planning Associate, and ultimately the Director of Development. His expertise includes providing fundraising counsel to nonprofit organizations, including workshops, marketing and major donor strategies, planned gift marketing and capital campaign counsel. Brad is highly experienced in The FOCUS Groups’s training program, Taking Donors Seriously®.A 1994 graduate of the University of Florida in Gainesville, Brad earned a B.A. degree in Communications Studies, and completed his M.A. in Theology from Fuller Seminary in Pasadena, CA in 2004.